WHY?

Research shows that the users are:
Mobile
17,6 m. users connect to the Internet using mobile
Addicted
57% of time spent online on mobile is via wi-fi‑fi.
Seeking
In the Internet on mobile we are looking for entertainment (42%), banking (20%) and local services (13%).
Aware
More than 84% users accept advertising in exchange for free Internet access.

Sources:
We Are Social – Digital, Social & Mobile Worldwide in 2015,
Jestem.mobi – POLSKA.JEST.MOBI 2015,
wixstatic - Why free wi-fi is important 2014

What for?

Innovation
Don't be like anyone else.
Advertise via wi-fi.
Intentions
Take advantage of the users' enthusiasm for buying.
Context
Show your brand in the right place and at the right time.
Commitment
Build commitment with your brand   through interactive advertising formats.

Where?

Airports
Shopping malls
Means of transport
Hotels
Cinemas i theatres
Cafes i pubs
Town squares
Events
Restaurants
Fitness clubs
Number of locations
3000+
Monthly connections
1800 000+
Number of views (per month)
14 000 000+
Share of mobile devices
94%

How it works

The users choose wi-fi network
They watch the ad.
In return they are given access to the Internet

For whom

JustWiFi is not only about innovation, but also about precise targeting based on:

Time and place

Demographic data

Devices

Websites and keywords

Nie wierzysz?

Case studies

NC+

„Emocje na wyłączność” campaign promoting UEFA Champions League transmission available on NC+ channels and services

Duration

2 week

Target

sport

CTA

37,8%

„The campaign met our expectations. The traffic on the site was at a good level. We had a lot of sessions and their average duration indicates that they were not random.”

Robert Konik
Digital Media & Communications Manager

Virgin Mobile

Image campaign in video format promoting the new Virgin Mobile Polska offer. After watching the ad the user was redirected to the page with the current operator's offer.

Duration

2 week

Target

lifestyle

CTA

35%

„Campaign with JustWiFi fulfilled the objectives and achieved a surprisingly high CTA rate comparing to other digital campaigns.”

Piotr Suchodolski
Head of Marketing Department,Virgin Mobile Polska

Samsung

The campaign persuading users of Samsung devices to change the phone for a new model - the Galaxy S6.

Duration

3 week

Target

users of previous models

CTR

15%

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